The author has TED Talk based on Start with Why - the third most popular TED video of all time. Love, love this. In this book, Sinek shows that successful people and leaders always start with why. He shows that leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.