In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, takes readers behind the scenes, into the world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace. Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.