Every great communicator always uses the power of story. This can not be over emphasized, in my opinion. Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Anyone seeking to influence others must first know their own story and how to tell it properly. Whether you are proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well, and you will create a shared experience with your listeners that can have profound results.