SWITCH By Chip Heath & Dan Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? In Switch, the Heaths show how everyday people – employees, managers, parents and nurses - have united both minds (the rational and the emotional) and, as a result, achieved dramatic results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline